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Large-Scale Measurement and Real-World Mitigation of Web Browser Fingerprinting in the Wild
1Mozilla Corporation · 2University of Toronto · 3UC San Diego
This is the companion site to a study Mozilla ran on browser fingerprinting. With the help of almost 25 million Firefox release users, we measured how identifiable browsers really are, found which characteristics make them unique, and used that to design the fingerprinting protections that shipped in Firefox 143. Here you can read the paper and its key findings, browse the full appendix data the PDF had no room for, download the privacy-preserving aggregate data and analysis code, learn how the data was collected, and run an interactive test that compares your own browser against the measured population. If you have a question the data could answer, there is also a discussion board for proposing follow-up research.
Browser fingerprinting is a known tracking mechanism on the modern web, but its real-world effectiveness toward users has been hard to measure. To build robust protections, we measured uniqueness across a large, unbiased population, to determined what individual metrics cause users to be unique. These measurements used multiple privacy preserving technologies, like OHTTP, to ensure that no individual users can be identified or tracked across the web. The protections we built into Firefox avoid web compatibility problems while dropping the percentage of uniquely identifiable users from 75% to 46%.
Test your own browser → Read the paper Full appendix data Download the data
Paper abstract
Web browser fingerprinting has become a key tracking mechanism on the modern web, yet its real-world effectiveness and which of the existing mitigations offer value at scale remain insufficiently understood.
In this paper, we present a large-scale study of browser fingerprinting based on real-world telemetry from almost 25 million Firefox release users. This dataset enables us to quantify user uniqueness at population scale and identify which characteristics contribute most to this uniqueness.
Our analysis shows fingerprintability is largely driven by a small set of high-impact characteristics and their combinations, rather than the accumulation of many independent measurements. Building on these insights, we propose and evaluate fingerprinting protections based on their impact on uniqueness and cohort structure, and design data-driven mitigations.
These protections, shipped in Firefox 143, reduce the fraction of uniquely identifiable users from 75% to 46% while maintaining web compatibility, demonstrating that practical reductions in fingerprintability are achievable in a mainstream browser.
Our key findings
Here's what we want to present to you with this paper and the broader scope of our work.
Uniqueness is caused by a small number of metrics - not one or thirty
Fingerprinting test sites have a seemingly endless list of measurements they can pull from your browser. If a user has a unique fingerprint, it is typically not because of a single measurement, but it is also not because of 20 or 30 measurements. It is a small number of metrics that make users unique.
In fact, it's very close to the 80/20 rule. Specifically, of all the users seen as unique by Fingerprint Pro (the most discerning fingerprinter we model) - 80% of them are unique after only 8 metrics - while the fingerprinter collects a total of over 50 metrics. Signifyd collects more metrics, but identifies fewer users as unique: 80% of the users it sees as unique will be identified after 9 metrics despite collecting over 80.
The numbers only mean anything per operating system
Whenever someone cites a single percentage when describing "How many users are unique" - you should be suspicious. Because this collapses multiple different populations that behave very differently.
Firstly, as a baseline, your operating system is always going to be exposed to a fingerprinter. We are always working within the constraint of web compatibility, and lying about the user's operating system breaks shortcut keys and gives you the wrong downloads among other problems. So if we know the website is going to learn your real OS anyway, we can use it to segment the population and analyze it separately.
And when you do you see that each operating system behaves differently because they have different important metrics. Admittedly, it's very difficult to give a concise summary of work and also provide four sets of numbers - so even we fall prey to the trap of providing a single number, as we did in the prior paragraph. But every time we have a single percentage, somewhere we have that number broken down by operating system, and in doing so, you will see that each behaves differently.
Entropy is not the measurement you want
It's so, so easy to take all the results for a metric and just calculate Shannon entropy - it's a standard yardstick in this literature. But as we show - a high Shannon entropy does not reliably predict fingerprinting impact.
Cohort size, not just uniqueness
Previous analyses calculated how many people were unique, but they did not analyze the other people - the ones who weren't. All those other people might be 1 million users who share one fingerprint or 500,000 distinct fingerprints shared by 2 people each - that's quite the difference.
We use the Simpson Index (aka the Herfindahl–Hirschman Index) to quantify that difference and compare different sets of cohorts (shared fingerprints). This lets us compare how effective different fingerprinting defenses are based not just on how much uniqueness they eliminate but how much they collapse groups of users into each other.
For example, two different protections can each lower the share of unique users by about 2.1 percentage points. But one improves the cohort score by 56%, while another raises it by only 13%. Judged on uniqueness alone, two defenses can look equally effective; while the cohort improvement varies significantly.
The same protection performs very differently per platform
Protections are not uniformly impactful, and the variation is not small. As an example, clamping the available screen resolution takes 25.3 percentage points off cumulative macOS uniqueness but between 0 and 3 points off the other three platforms. Averaged across all users, that 25-point drop shrinks to 3.5 - a protection that matters enormously to one platform can look marginal in the aggregate.
This is yet another reason why it's so important to segment and analyze data on a per-operating-system basis.
Standardization and randomization go hand-in-hand
Making users report the same values makes them look more alike, but it never makes everyone look the same. Some users will still stand out, and that gets worse on websites with small visitor populations. Standardization improves the situation, but it should still be paired with randomization. Randomization is very strong when it works, but can always be detected and bypassed. Neither can carry the burden of providing privacy on its own.
The data shows why values differ, not just that they do
Correlating fingerprinting values with users' hardware and other characteristics let us identify why certain measurements differed between users. Knowing the root cause lets us build protections that reach much further, and protect small groups of users who would otherwise stand out as a minority.
Addressing these differences has already produced more consistent outputs for image rendering, Web Audio, and mathematical operations on Android, with more root causes being investigated.
Users don't connect website breakage to the setting
Breakage from a strict mode is delayed, and the delay hides the cause. Turning on a stricter mode is a one-time act - but the broken website arrives later and nothing connects the two. From the user's perspective, this website doesn't work in Firefox and they have no idea why and are frustrated. Report after report we see p
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